In the current business environment in which we operate - dynamic, volatile and unpredictable - the rush for new customers is a major challenge, and you can often lose sight of the overall picture or aspects that are really important to your company. It often happens, that chasing more than one rabbit at a time will end up in you wasting time, money and effort that can be otherwise channeled to other impacting business decisions. Unfortunately, for many entrepreneurs, the moment they realize they have adopted a chaotic way of targeting clients is too late, they would already have borrowed significant sums to finance these actions, as a result of which they do not see tangible results, and the business is already falling.
A tempting way in making highly efficient marketing decisions is represented by strategic partnerships with business organizations like: international chambers of commerce, local offices of international institutions, employers and any subsidiaries of members of the same geographical area, the same business environment or common interests. By doing this, you can gain access to an expanding and relatively homogeneous base of potential customers simply concluding a partnership with the type of organizations and offering preferential trading conditions for its members.
As a good practice gesture, Premium Chauffeur Drive has signed a partnership with the Italian Chamber of Commerce located in Romania, which grants 10-15% of the standard car rental with a driver prices to its members. Although this discount reduces the profit margin, the volume of orders made by the Chamber’s members have made this collaboration effective, meaning that the result versus effort ratio has been rated as very good for our company.
We intend to expand our partnerships with other business organizations and we have already initiated discussions in this direction, our management being certain that this is an efficient and sustainable way in taking the company to the next level in terms of both turnover and reputation on the local market.
In any field you are conducting your business, one of the most important strategies should be approaching other similar associations, of any sort, for a partnership that can bring you real long-term benefits!
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